| | (PS - now that I have ton of shit to do - aka applications - you'll notice a definite increase in the number of posts here. Just saying.)
Firstly, yes I should be working. Sorry boss-dudes.
Secondly, as I was trying to get some sleep last night something occurred to me. This thing that I do for a living. This "science" of market analytics...who says it's actually telling us what we think it is? How do I really know that what the share numbers "tell me" is true? And how do I know that how I, and all marketing majors, were taught to interpret these numbers is actually correct? I mean, do we really skew heavier in the younger demographic? Do my team's insights really mean anything? Will they really help? Can numbers really be used to describe human behavior? Is it REALLY a science?
And then, it went broader.
What is this idea of "science"...isn't something that's made up by trial and error, by humans, just like art? Is something like physics really a science as we would define the word, or is it just that someone intensely creative with math (and seriously, how do we know what math really is? Aren't numbers just something someone created as well?) HAPPENED to find a mathematical explanation that works 99% of the time, by fluke, and we just haven't been doing this long enough to reach that time that makes up the uncharacteristic 1%?
What if tomorrow, everything we knew that had been "proven" by any of the sciences, was deemed to be completely untrue? Could we really start from scratch, with a clean slate, already "knowing" what we do about any hypothesis?
And how would it be different now, versus historically, since science is accepted and not considered heresy? Now that we know that there is an explanation for things besides some omnipotent power? That things CAN be figured out, and not left to religious beliefs?
Or would our faith in science be so marred that it would be just like starting at square one, back to the way we viewed the world thousands of years ago?
Or..would all the possibilities just be really, really exciting?
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| | Posted 1/9/2009 11:51 AM - 12 Views - 2 eProps - 1 Comment
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